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Parkmerced is creating a whole new kind of community in San Francisco by transforming one of the city’s most unique neighborhoods into a sustainable, pedestrian-friendly community. The Parkmerced l logo conveys the sense of a strong, decisive force in the luxury home rental industry. The logo promotes five main attributes of the Parkmerced brand :
• Human Connects
• Wellness
• Mobility
• Sustainable Environment
• Convenience and Safety
These attributes are reflected in the logo by five distinct leaf shapes. Together they reflect the idea of Whole Living.
